BMW i8 Promo
FEATURED CLIENT
BMW
Promo
Direction · Cinematography · Edit
the darb way
A one-minute promo built around the BMW i8, cut from driving shots and aerials over London.
the spark
Show the i8 as a piece of design in motion, in a cut short enough to run on social.
the work
We filmed the car on the road and from the air, then cut it tight so the pace comes from the edit and the sound.